Why your software business needs an education team... and how to build one.

This webinar took place on October 22nd @ 1 PM EDT

We will take a deep dive into how Redis Labs is using education to achieve these strategic objectives. We’ll also get an inside view of how and why Redis Labs created their dedicated education team to take advantage of the opportunities offer by using education as marketing.

Watch the Replay

Many software companies are offering robust, free education programs to:


Identify and attract top prospects and shorten sales cycles.


Drive user awareness, adoption, and expansion.


Develop and meaningfully engage with users and developer communities.


And more...

The Presenter

Kyle Banker

Senior Director, Education, Redis Labs


Nate Aune

Founder & CEO, Appsembler


In this webinar we will learn:

  1. What an education team is and why it's a good idea
  2. How an education team can benefit a software business
  3. How Redis Labs leverages its education team to grow awareness and adoption of its products and streamline the sales process
  4. How to build an education team from the ground up (people, specializations, reporting structure, processes)
  5. What an education team does and how to build a great one from people to process
  6. How an education team drives demonstrable business results and communicates ROI

Our Reviews


“With Appsembler, we’ve been able to build a scalable learning machine that makes our customers, employees, and partners more successful.”

– Mark Hoeber | Director, Training & Enablement | Cybereason


"E-learning has always been a challenge for us. Tahoe allows us to deliver professional, easy to use course content giving our learners and course administration staff a positive experience.“

- David D


"Web-based, repeatable, consistent environments with low startup times and no hurdles to jump.“

- Kyle D